{"id":16646,"date":"2020-06-25T02:50:00","date_gmt":"2020-06-25T06:50:00","guid":{"rendered":"https:\/\/www.shorebeat.com\/brick\/?p=16646"},"modified":"2020-06-25T02:50:35","modified_gmt":"2020-06-25T06:50:35","slug":"lidl-plans-october-opening-in-brick-planning-board-gives-final-ok-to-exterior","status":"publish","type":"post","link":"https:\/\/shorebeat.com\/brick\/2020\/06\/lidl-plans-october-opening-in-brick-planning-board-gives-final-ok-to-exterior\/","title":{"rendered":"Lidl Plans October Opening in Brick, Planning Board Gives Final OK to Exterior"},"content":{"rendered":"
\"Plans<\/a>

Plans for the upcoming Lidl store in Brick Township, as presented to the township planning board, June 24, 2020.<\/p><\/div>\n

The German supermarket chain Lidl is planning to open its Brick Township location in October, representatives of the company told the township\u2019s planning board at a hearing Wednesday night.<\/p>\n

\u201cLidl is significantly expanding in the United States, including into New Jersey,\u201d said Laura D\u2019Allesandro, the attorney representing the company, adding that the Brick store was a major part of its effort.<\/p>\n

\"The<\/a>

The Riverwalk shopping center, Brick, N.J. (Photo: Daniel Nee)<\/p><\/div>\n

Lidl will be taking over about 24,000 square feet of the Riverwalk shopping center at the corner of Brick Boulevard and Hooper Avenue. It will be located in the space that once housed the Cost Cutters chain, which vacated the property more than a decade ago. The space has been mainly vacant ever since, leading Lidl to put significant work into its interior, including upgrading electrical interfaces and adding some aesthetic designs to the roof area.<\/p>\n

Since Lidl is moving into a storefront that already exists, it did not need to go before the planning board with regard to its construction. Simple permits were granted to the company last year which covered that work. Instead, the Riverwalk shopping plaza\u2019s outdoor signage was created before Brick had ever adopted a sign ordinance, leading to Lidl\u2019s planned signage to require variances by default given its proximity to the old walk-through \u201ctower\u201d sign along Brick Boulevard.<\/p>\n

\"Plans<\/a>

Plans for the upcoming Lidl store in Brick Township, as presented to the township planning board, June 24, 2020.<\/p><\/div>\n

Lidl asked the board to allow a lighted sign along Brick Boulevard signaling where cars traveling northbound could turn in. Similarly, it asked for a small logo sign near the Hooper Avenue entrance to the plaza, where it is expected residents from the west and north will enter since Brick Boulevard is divided. The store is situated 600 feet from the Hooper Avenue entrance, said Ben Crowder, the engineer on the project.<\/p>\n

\u201cGathering that traffic from Hooper Avenue, particularly that westerly traffic, is important,\u201d said Crowder. \u201cIt is very important for the placement of an additional sign on Hooper to demarcate access to the site from that road.\u201d<\/p>\n

Additionally, Lidl will install signage on the side of the building, above its entrance and on a gable-like protuberance on the western edge of the exterior.<\/p>\n

The store itself conforms to township zoning ordinances.<\/p>\n

\u201cA majority of the improvements were internal in nature, but we\u2019ve also made some ADA improvements in parking, a trash enclosure in the rear and some utility upgrades,\u201d said Crowder.<\/p>\n

\"A<\/a>

A Lidl store in Virginia. (Photo: Lidl)<\/p><\/div>\n

Lidl (pronounced lee-dul) is consider a discount grocery store that is one of the fastest-growing of its kind in the United States, with over 10,000 locations. It began its presence in Ocean County with a store in Lacey Township last year. Its chief competitor \u2013 both in the U.S. and European markets \u2013 is Aldi, which also has a location in Brick.<\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

The German supermarket chain Lidl is planning to open its Brick Township location in October, representatives of the company told the township\u2019s planning board at a hearing Wednesday night. \u201cLidl is significantly expanding in the United States, including into New Jersey,\u201d said Laura D\u2019Allesandro, the attorney representing the company, adding that the Brick store was […]<\/p>\n","protected":false},"author":1,"featured_media":16647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,1649],"tags":[24,3700,3701],"class_list":["post-16646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government","category-local-business","tag-brick-nj-news","tag-lidl","tag-riverwalk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-24-at-7.26.26-PM-e1593067683851.png","jetpack_shortlink":"https:\/\/wp.me\/pgt2Ft-4ku","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/posts\/16646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/comments?post=16646"}],"version-history":[{"count":0,"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/posts\/16646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/media\/16647"}],"wp:attachment":[{"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/media?parent=16646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/categories?post=16646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shorebeat.com\/brick\/wp-json\/wp\/v2\/tags?post=16646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}