{"id":4121,"date":"2017-06-03T01:06:38","date_gmt":"2017-06-03T05:06:38","guid":{"rendered":"https:\/\/shorebeat.com\/lavallette-seaside\/?p=4121"},"modified":"2017-06-03T01:06:38","modified_gmt":"2017-06-03T05:06:38","slug":"mtv-beach-house-heading-back-to-ocean-county-but-not-in-seaside-heights-this-time","status":"publish","type":"post","link":"https:\/\/shorebeat.com\/lavallette-seaside\/2017\/06\/mtv-beach-house-heading-back-to-ocean-county-but-not-in-seaside-heights-this-time\/","title":{"rendered":"MTV Beach House Heading Back to Ocean County, But Not in Seaside Heights This Time"},"content":{"rendered":"
\"Former<\/a>

Former MTV VJ Carson Daly on the beach in Seaside Heights in 2002. (Credit: CBS News)<\/p><\/div>\n

The newest iteration of MTV\u2019s summer beach house programming will be heading back to the Jersey Shore this summer, but in an unlikely location.<\/p>\n

Though sources have said MTV was looking to produce a show in Seaside Heights this summer, borough officials did not support a return of the network to town, leaving producers to look elsewhere. MTV announced this week that their new location will be in Loveladies, an ultra-wealthy section of Long Beach Township on Long Beach Island.<\/p>\n

\u201cMTV channel talent, Nessa (\u201cGirl Code\u201d), Cody Christian (\u201cTeen Wolf\u201d) and Chico Bean (\u201cWild \u2018n Out\u201d) will host the all-star beach party from a tricked-out, 90s-themed beach house located at the famed Jersey Shore,\u201d the company announced in a press release. \u201cThe newest iteration of the ultimate summer party will play\u00a0out via on-air interstitials\u00a0along with\u00a0exclusive\u00a0behind-the-scenes and all-access Beach House content across MTV, Comedy Central and Spike social and digital channels throughout the month of June and showcase\u00a0Mountain Dew Spiked Lemonade.\u201d<\/p>\n

Before \u201cJersey Shore\u201d premiered in 2009, the cable network had twice hosted its annual \u201cSummer Share\u201d programming in Seaside Heights, most recently in 2002 when rappers, rock artists and celebrities drew hard-partying crowds to the boardwalk and beach. In recent years, however, Seaside Heights has eschewed its past media attention as it rebrands itself into a family-friendly resort community.<\/p>\n

The summer programming in LBI will kick off June 8 with a public party at a park in Loveladies. Mountain Dew is sponsoring the production, which will lean heavily on social media-based content.<\/p>\n

\u201cSnapchat, Twitter and Facebook Live didn\u2019t even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago,\u201d said Matthew\u00a0Newcomb, Vice President, Integrated Marketing, MTV. \u201cWe\u2019re thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans.\u201d<\/p>\n

Unlike \u201cJersey Shore\u201d and some previous MTV productions, there will be no cast members permanently living in the house that is being used as a base for the programming, a representative from the network said.<\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

The newest iteration of MTV\u2019s summer beach house programming will be heading back to the Jersey Shore this summer, but in an unlikely location. Though sources have said MTV was looking to produce a show in Seaside Heights this summer, borough officials did not support a return of the network to town, leaving producers to […]<\/p>\n","protected":false},"author":1,"featured_media":4122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[18,5],"tags":[1142,558,20,1141],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-seaside-heights","tag-beach-house","tag-mtv","tag-seaside-heights-nj-news","tag-summer-share"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-content\/uploads\/2017\/06\/2291566.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgsn9q-14t","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/posts\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/comments?post=4121"}],"version-history":[{"count":0,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/posts\/4121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/media\/4122"}],"wp:attachment":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/media?parent=4121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/categories?post=4121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/tags?post=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}