{"id":8105,"date":"2020-09-09T01:27:04","date_gmt":"2020-09-09T05:27:04","guid":{"rendered":"https:\/\/shorebeat.com\/lavallette-seaside\/?p=8105"},"modified":"2020-09-09T01:27:04","modified_gmt":"2020-09-09T05:27:04","slug":"increased-daily-weekly-badge-sales-propel-lavallette-to-record-setting-1-2m-summer","status":"publish","type":"post","link":"https:\/\/shorebeat.com\/lavallette-seaside\/2020\/09\/increased-daily-weekly-badge-sales-propel-lavallette-to-record-setting-1-2m-summer\/","title":{"rendered":"Increased Daily, Weekly Badge Sales Propel Lavallette to Record-Setting $1.2M Summer"},"content":{"rendered":"
\"Lavallette<\/a>

Lavallette life boat. (Photo: Daniel Nee)<\/p><\/div>\n

A marked increase in the number of daily and weekly beach badges sold during the 2020 summer season was one of the primary drivers of what became a record-setting year for revenue, officials said at a council meeting Tuesday night.<\/p>\n

Daily beach badge sales surged from $103,000 in 2019 to $186,000 this season, but it was the 15,792 seasonal badges that made up the bulk of the revenue. In all, Lavallette generated $1,268,844 in badge sales this summer, Councilman Michael Stogdill said at the meeting.<\/p>\n

“The dailies and the weeklies, a lot of that could be from the result or coronavirus \u2013 people can\u2019t travel so they came to the Shore,” said Stogdill. “That was up and down the coast.”<\/p>\n

Lavallette also increased enforcement of beach badge requirements this year and tweaked the process for purchasing daily badges to comply with social distancing standards. Daily badges could be purchased from a shack at the borough’s baseball field instead of directly from roving checkers. The borough also increased beach control personnel.<\/p>\n

“The big complaint last year was people getting on without the badge,” said Stogdill. “We put a plan together for increased enforcement, a checker at each entrance and it cost about $10,000.”<\/p>\n

The borough more than made up for the increased salary line, officials said.<\/p>\n

“The enforcement clearly worked,” said Stogdill. “I didn\u2019t get even one complaint about people being on the beach without a badge.”<\/p>\n

In many cases, people spent more time “down the shore” this summer, including hundreds who still purchased seasonal badges late in the beach season.<\/p>\n

“There were 300 season badges [sold] in August,” said Councilwoman Joanne Filippone. “Wow!”<\/p>\n

While sales held up for the entirety of the season, officials are not counting on the revenue to be matched in 2021.<\/p>\n

“I don\u2019t necessarily think this will transfer to the next season if things are back to normal,” said Mayor Walter LaCicero.<\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

A marked increase in the number of daily and weekly beach badges sold during the 2020 summer season was one of the primary drivers of what became a record-setting year for revenue, officials said at a council meeting Tuesday night. Daily beach badge sales surged from $103,000 in 2019 to $186,000 this season, but it […]<\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[18,3,2],"tags":[30,667,29,1683],"class_list":["post-8105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-lavallette-government","category-lavallette","tag-beach-badges","tag-beach-revenue","tag-lavallette-nj-news","tag-summer-2020"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-content\/uploads\/2015\/07\/DSC_0355.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgsn9q-26J","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/posts\/8105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/comments?post=8105"}],"version-history":[{"count":0,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/posts\/8105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/media?parent=8105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/categories?post=8105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shorebeat.com\/lavallette-seaside\/wp-json\/wp\/v2\/tags?post=8105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}